Tana Raag

Threads that Bridge Home and Horizon

Tana Raag - Main view

Project Type

Exhibition Pavilion Design

Client

Jaipur Rugs Competition

Designers

Desume Studio

The "Tana Raag" pavilion is an immersive journey that unfurls the soul of Jaipur Rugs, transitioning the visitor from an intimate prologue to a global horizon. It is a design woven from the very essence of the craft: the profound connection between the artisan, the loom, and the world.

The experience begins in Sanchay, a quiet, low-ceilinged canvas of deep reds, mirroring the founder's humble two-loom start. It is the place where every grand journey begins with a single dedicated thread.

The space then swells into Karigar, the makers' room and the beating heart of the exhibition. Here under hushed light, visitors encounter the raw materials cradled in arched niches: unspun wool, vibrant dyes, and the tools of the craft. Carpets hang in a gentle cascade above a stepped plinth while a focused projection and soundscape of weaving and guitarāsh (the sound of the loom) reveal the full process. It is an invitation to touch the pile and warp, to feel the time counted in knots, and to honor the hands behind the work.

The emotional climax is the Reflection Portal. A striking mirrored half-arch captures the spirit of the village bridge, transforming the threshold into a symbolic gateway. As one stands here, rooted in heritage, the mirror reflects the global reach and the world ahead. The path then releases into Vistar, an arcade where carpets line the walls under translucent cusped ceilings and vintage chandeliers. This final space connects the craft's humble origins to its expansive decorated destiny.

Finally at the exit, a small loom keepsake (Poornata: Memory Niche) serves as a tangible story, ensuring the rhythm of the tana (warp) and the raaga (melody) remains in the visitor's heart long after they leave the pavilion. The design, drenched in a mood of earthy reds and deep shadows, is an homage to the dignified labor and the community it uplifts.

Project Gallery

Tana Raag - Image 1
Tana Raag - Image 2
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